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Microsoft named as a worldwide Leader in IDC MarketScape for Customer Data Platforms

Organizations across industries and around the world are seeking new ways to unlock their customer data to provide high-quality, connected customer experiences. Microsoft’s work to help enterprises, especially those in the retail, consumer brands, healthcare, manufacturing, and media and advertising industries to meet their customers’ expectations by delivering privacy-aware, consent enabled personalization has gained some recognition.

Microsoft is thrilled to be named a Leader in the IDC MarketScape for Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 Vendor Assessment (doc # US47524621, December 2021). The IDC MarketScape is the first research by a major analyst firm evaluating customer data platform (CDP) vendors.

Graphical illustration of IDC MarketScape Worldwide Customer Data Platforms Focused on Front-Office Users

Source: “IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 20212022 Vendor Assessment”, By: Gerry Murray, David Wallace & Michelle Morgan, December 2021, IDC # US47524621

The report highlights customer data management, including 360-degree customer view, improving customer experience, and globalization as top capabilities within Dynamics 365 Customer Insights. Dynamics 365 Customer Insights helps customers unify all their B2C and B2B customer data to generate AI-powered insights in real-time, creating a single view of the customer. Interactive reports help marketers optimize their customers’ journeys, and AI-powered insights speed the prediction of customer needs.

Dynamics 365 Customer Insights elegantly supports both technical and non-technical usersbe it through a visual UI/drag and drop interface for marketers or through advanced analytics for data scientists. The IDC MarketScape said to, “Consider Microsoft if you have significant investments in Microsoft’s Dynamics 365 applications such as marketing or sales or if you are looking for user-friendly AI/ML modeling capabilities that do not require marketers (and other LOB users) to be data scientists.” The report also noted, “Microsoft’s CDP segments are created through automated discovery powered by AI, API configuration, and visual UI/drag and drop interface for markets and through analytic/SQL queries for data scientists. Segments are updated based on a variety of factors such as streaming web session data, geolocation, and dynamic modeling and based on batch data updates.”

The IDC MarketScape noted, “Microsoft is strong in this important area for enterprise CDP buyers as the speed, scale, and response time for processing high volumes of customer data are an important enabler of personalization and customer experience.”

The IDC MarketScape also stated, “Microsoft has strengths in all aspects of globalization: number of languages supported in its CDP; number of countries with customers, sales, service, and support; and regional implementation partners.”

We invite you to read the IDC MarketScape for Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 report excerpt for full details.

Find out how Microsoft customers are creating great brand and customer experiences with Dynamics 365 Customer Insights.

Campari Group raises the bar for customer experiences with a 360-degree customer view that enhances the personalization of its marketing, sales, and customer service efforts.

Chipotle served up personalized experiences to convert more guests into loyalty program members.

Walgreens Boots Alliance is unlocking insights that power more engaging, personalized customer experiences.

About the graphic:

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

The post Microsoft named as a worldwide Leader in IDC MarketScape for Customer Data Platforms appeared first on Microsoft Dynamics 365 Blog.

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Power Fx: Error handling graduates to preview

We are thrilled to announce that the long-time experimental feature Formula-level error handling has moved forward to preview. As a result, you and your end users will enjoy higher reliability and more transparency about what is happening in your apps. It’s a huge step. Adding error handling to an existing language turned out to be a very tall order, touching almost everything, from data types, to functions, to the runtime. Thank you for all of your support, feedback, and patience as we got this done. What does it mean for you? Your apps will more reliably detect and report errors.You can write blank/null values to a database.You can detect and replace errors with the IsError, IsErrorOrBlank, and IfError functions.You can control error reporting and logging at a central location with App.OnError.You can create and throw your own custom errors with the Error function. Error handling is a big change in behavior. By entering preview, we are signaling that we believe we are done, that we anticipate no further significant changes from here. Many of you already use error handling in production and this move to preview should only embolden more of you to do so. If significant changes are needed from here, we will treat them as a separate feature. We are rolling this out slowly as it is such a big change. All of you will soon see that the Formula-level error handling switch has moved from experimental to preview in the settings (as of version 3.22082). It will still be default to off for most tenants. Over the coming weeks we will slowly change the default for new apps only to on across the tenants. Makers can still disable this feature and will be able to do so for a long time. I say again: we are changing the default for new apps only. Existing apps will continue running as they always have. We have no plans at this time to turn this on for existing apps, and as this is such a big change, we may never do this and make this a permanently available switch. Your feedback will guide us. The documentation for Error, IfError, IsError, IsErrorOrBlank functions and the App.OnError property covers these changes. IfError and IsError are very similar to their Excel counterparts. We are also working on overview docs that will be released shortly. But before that, let’s take a brief tour. Let’s start with what Excel does, the inspiration for Power Fx. For an error like division by zero, Excel is very clear that something has gone wrong with a # error message that shows right in the cell. This error will propagate to other cell formulas if A1 is used in a formula: Today, without error handling, Power Apps won’t report anything in this scenario, instead treating the division by zero error as a blank value. That’s not good, as the maker and the end user of the app have no idea something may have gone wrong: Errors happen. Unexpected data flows in, networks go down, storage fills up, to name just a few situations that an app may encounter in the real world. Makers don’t often think through all the ways that things can go sideways which makes default error handling even more important. Returning a blank for an error is also a problem because blank is a legitimate value in our type system and in many databases. Without error handling, Power Apps won’t allow you to write a blank to a database instead thinking it is an error. So, instead of returning an easy to ignore or misinterpret blank value, with error handling turned on we now report an error to the end user (the error banner) and show the formula as having an error to the maker (the red filled in circle on the control): Further, if you look at the value of the formula, it is not a blank but an error value. Just as any formula can result in a blank, now any formula can also result in an error: Now, we still aren’t showing an error in the label control itself as Excel does. We couldn’t do this generically because, unlike Excel, the error could be on a property of a control for which there is no way to display the error. For example, where should an error on a slider control? Where should an error be shown for an imperative operation in the middle of a button’s OnSelect formula? We settled on showing the end user banner and flagging the control in the design experience. That’s not to say you can’t detect and display an error in that label control. Error handling provides a wealth of mechanisms to control how errors are handled and reported. For example in this case, we can wrap the division by zero with an IfError function to return a custom message in the label: The Text function call is required for type compatibility. Or we can use IfError to throw a different, more specific error with the Error function: Or we can have a catchall for all errors in the app with App.OnError. For example, we can log the error and present a different message to the end user: If we look at the log, we see the details of the captured error from FirstError (and there is also an AllErrors), including where it happened and when it was detected: The possibilities are endless! You now have all the tools you need to detect, replace, report, and log errors, including a good default behavior if you never take advantage of these tools. And, bonus, you can also now write blank (or null) values to databases. Please let us know what you think in the Power Apps community forum. There is a dedicated and active space for error handling discussions at Error Handling – Power Platform Community (microsoft.com).

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