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Marketing in 2022 release wave 2

In this video, we highlight new capabilities that will be released across Dynamics 365 Marketing, Sales, and Customer Insights as well as Viva Sales in the 2022 Release Wave 2. These new capabilities will enhance the ability of organizations to deliver more relevant customer engagements and build deeper connections using a platform that puts them in control of their customer data.

Overview of Dynamics 365 Marketing 2022 release wave 2: https://learn.microsoft.com/en-us/dynamics365-release-plan/2022wave2/marketing/dynamics365-marketing/

00:00 – Introduction

04:50 – Viva Sales

05:30 – Viva Sales demo

09:19 – Customer Experience Platform

11:41 – Customer Experience demo

19:20 – Closing

What’s new and planned for Dynamics 365 Marketing

Collaborative apps

Use a standard dashboard to share an overview of the business pipeline and trigger a sales sequence to ensure potential leads are followed up on.

FeatureEnabled forPublic previewEarly access*General availability
Close leads fast by automating handoffs with salesAdmins, makers, marketers, or analysts, automaticallyFeb 2023To be announced

Data and AI

Capitalize on your data and AI to predict customer intent and grow your business.

FeatureEnabled forPublic previewEarly access*General availability
Scale your multi-brand business effortlesslyUsers by admins, makers, or analystsDec 2022
Scale your business with confidence with 300M maximum monthly interactionsAdmins, makers, marketers, or analysts, automaticallyFeb 2023
Use natural language to create segments in real-time marketingAdmins, makers, marketers, or analysts, automaticallyOct 2022Jan 2023
Boost your creativity with AI-powered email content ideasAdmins, makers, marketers, or analysts, automatically Aug 31, 2022Mar 2023

Moments-based

Grab your consumers’ attention by leveraging moments-based marketing options.

FeatureEnabled forPublic previewEarly access*General availability
Prevent message fatigue with message limitsAdmins, makers, marketers, or analysts, automaticallyFeb 2023
Create engaging email content using feature-rich text linksAdmins, makers, marketers, or analysts, automatically Oct 24, 2022
Increase customer engagement with QR codes in emailsAdmins, makers, marketers, or analysts, automatically Oct 24, 2022
Make incremental updates and optimize journeys while analyzing all past versionsAdmins, makers, marketers, or analysts, automatically Aug 15, 2022Oct 2022
Test all paths customers take before publishing journeysAdmins, makers, marketers, or analysts, automatically Sep 1, 2022 Oct 24, 2022
Extend your outreach with custom channelsAdmins, makers, marketers, or analysts, automaticallyOct 2022Dec 2022
Send reminders within journeys to drive customer actionsAdmins, makers, marketers, or analysts, automaticallyDec 2022Feb 2023
Create lead capture forms that convert visitors to customersAdmins, makers, marketers, or analysts, automaticallyDec 2022Feb 2023

Personalization

Drive better customer experience by targeting the correct audience with impactful hyper-personalized content supported by AI.

FeatureEnabled forPublic previewEarly access*General availability
Capture consent and preferences to match your business needsAdmins, makers, marketers, or analysts, automaticallyFeb 2023
Drive engagement at scale with audience-specific contentAdmins, makers, marketers, or analysts, automatically Aug 1, 2022 Oct 1, 2022
Easily manage content across multiple brandsAdmins, makers, marketers, or analysts, automatically Jul 28, 2022 Oct 24, 2022
Create a static snapshot of segment membershipAdmins, makers, marketers, or analysts, automaticallyOct 2022Dec 2022
Target the right audience using the new segment builderAdmins, makers, marketers, or analysts, automatically Jun 14, 2022Feb 2023

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