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Australian Smart City Project backed with maps integrated within Microsoft Dynamics 365 CRM


Consider Switching of Shawn, to be a hypothetical smart city project in East Australia funded by the Council and the Government of Australia to understand the application of Maplytics correctly. Let’s assume that the major areas of concentration for this project are-

  1. City Policing and Safety
  2. Urban Planning and Sustainability
  3. Cultural and Environmental Inclusivity

The planning starts with Land and Area selection to set up the city. Australia is known for its coasts. The water sports revenue forms a major part of the Aussie Tourism Revenue. Revenue in the Water Sports Equipment market amounts to US$179.30m in 2023. Thus, the inclusion of the coastal culture is profitable. Tourism can also be benefitted from such a smart city and vice versa.

Maplytics’ Land Area Mapping could be used to hunt for a proper location that is near the coastal regions while being a part of the residential density. The city of Gold Coast, with its abundant coastline, and other aquatic adventures would tick the checkbox for tourism, beaches, and water sports for our assumed smart city of Switching of Shawn. The Census Data of that particular land area region could also be mapped with the Microsoft Dynamics 365 CRM Data using Maplytics and the demographics of the people around could be analyzed.

Using the power of both features, the city could be planned near the coast that is flocked with tourists and which caters to other aspects of tourism and water sports. This would also help in the aim of sustainability by creating job opportunities for the citizens of our smart city. Culture and Environment would also get included. With demographics mapped and analyzed, the income groups and spending powers of the target groups could be studied for whom the smart city is aimed. The city facilities could be budgeted accordingly.

A Smart City becomes smarter with the facilities it provides within the city gates. Educational institutions, Corporate Institutions, Healthcare facilities, recreation and entertainment facilities, and Maintenance and Order are some of the hotspots focused on. Using Maplytics the places dedicated to these facilities in Switching of Shawn could be plotted on the map using the CRM Data. Their distance and proximities could be gauged from the areas of residential complexes using the Proximity Search feature. The travel routes within the city from a restaurant to a corporate wing could be plotted using the optimized routing feature. This would also help in setting up facilities for healthcare at the shortest distance or nearest to schools, residential areas, etc. To stay connected with the regions outside the city, transport facilities could be set up with these effective travel routes with the multiple stops determined as per population density within Switching of Shawn. For instance, optimized travel routes could be plotted from Brisbane if Gold Coast is the city finalized for Switching of Shawn.

The inter and intra-city transport needs to follow a schedule that could be fixed using the Auto Scheduling Feature. The bus/taxi timings and routes, say from Benowa to Gold Coast at 8 am on weekdays, could be determined in advance. To maintain more law and order within the city, CCTV Cameras and sufficient street lighting need to be set up. Maplytics could help within the planning phase in spotting the points on the map with pushpins where the CCTVs and light poles need to be installed. Similar planning could be done for setting up urban facilities such as solar panels, groundwater reservoirs, terrace gardens, waste recycling plants, and so on. Depending on the direction of the rain, water collection areas, and direct sunlight zones, in the city region, the provision could be planned on the map.

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